This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography.
Session One – Branding
- How to make and use your brand on everything from your logo to your communication
- How to dial in a consistent editing and shooting style
Session Two – Customer Relations
- How I conduct a client meeting that converts every time
- What to bring to a client meeting and how to follow up to create value for your customer
Session Three – Website + SEO Basics
- How to set up a clear, effective web page that your customer will connect with
- SEO basics that get your page discovered by new customers
Session Four – Marketing Foundations
- My efficient workflow for batch posting on social media with short cuts to save you time
- How I objectively track leads and conversion to know when to spend on marketing
Session Five – Finance + Legal
- My cashflow system for organizing funds for taxes, expenses, profits, and more
- Legal steps you need to set up and implement (including contracts) to do things “legit”
Session Six – My Workflow
- My 5 step lead workflow to discover the customers that are right for you
- My 10 step wedding customer workflow to build authentic connections
Session Seven – Posing + Lighting
- My script of go-to poses (for every body type) that work for you during your wedding
- The setup you need to balance off-camera flash with ambient light both day and night
Session Eight – Gear + When To Use It
- My entire wedding day timeline with lenses used and flash placement
- List (with Amazon links!) of everything you need to get started shooting more professionally
*BONUS SESSION* Pricing and Packages for Wedding Photographers
- Discuss strategies with setting prices, figure out what exactly you need to be making to be “full time” with my free finance planning tool.
- Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.
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